El ALGORITMO de Instagram ha cambiado (Hazte VIRAL así)

Summary

The Instagram algorithm has significantly changed, impacting content growth. Only 1% can overcome the new limits set by Instagram, which now favors a 20% audience engagement model over the previous 80%. The video explains how to adapt content for the new algorithm, emphasizing quality over quantity to achieve virality. It also discusses the concept of 'intoxicated accounts' and the importance of the 'interest ratio' for growth, suggesting that understanding these changes can lead to massive followings and engagement, even from scratch.

Takeaways

• 🔍 Instagram's algorithm has significantly changed, impacting growth strategies and the effectiveness of previously successful methods.
• 📉 The viral formats that used to work are no longer as effective, and only 1% of people manage to grow their accounts due to new limits imposed by Instagram.
• 🎯 Understanding the new 20/80 rule is crucial for growth, where only 20% of your content is shown to your followers, and the remaining 80% to a random audience.
• 📈 High engagement within the initial random audience can propel your content to reach broader, larger audiences on Instagram.
• 🚫 Avoid 'content cannibalism' by not publishing too much content at once, which can confuse your audience and dilute the impact of your posts.
• 📊 Focus on creating high-quality content that can go viral rather than posting multiple lower-quality videos, as this can increase the chances of your content reaching the 'viral threshold'.
• 💡 The 'Interest Ratio (RI)' is key to understanding how your content performs; it's the relationship between the number of people shown your content and those who engage with it.
• 🏆 Having a high RI is essential for virality; if your content's RI is below the average RI, it won't go viral, but if it's above, it has a higher chance of spreading.
• 🚫 Having a large number of followers is not always beneficial; it can limit your growth if your content doesn't resonate with your audience, leading to an 'intoxicated account'.
• 💼 The strategies discussed are applicable across various niches and business types, and success stories are shared to demonstrate the effectiveness of these methods.

Q & A

How has the Instagram algorithm changed in the last year according to the speaker?

The speaker indicates that the Instagram algorithm has shifted significantly, with formats that previously helped grow accounts no longer being as effective. The speaker also notes that only 1% of people are aware of how to grow on Instagram under the new limitations imposed by the platform.

What is the significance of the 1% mentioned by the speaker?

The 1% represents those who are aware of the new algorithm's limitations and are capable of growing their Instagram presence successfully, as opposed to the 99% who struggle due to not understanding these changes.

How did the speaker help their client Ramón grow their Instagram following?

The speaker helped Ramón grow their following to over 140,000 in a single month by understanding and circumventing the new limitations set by Instagram's algorithm.

What is the 8020 principle mentioned in the script, and how has it changed?

The 8020 principle refers to the old algorithm where 80% of the content was shown to followers and 20% to a broader, random audience. The new algorithm, however, has flipped this to a 2080 model, showing content to only 20% of followers initially.

Why does the speaker suggest that publishing a lot of content can be counterproductive on the new Instagram algorithm?

Publishing too much content can lead to a 'piranha effect' where the content competes with each other for attention, confusing the audience and diluting the potential virality of any single piece of content.

What is the 'estímulo mínimo necesario' and how does it relate to content going viral on Instagram?

The 'estímulo mínimo necesario' or the minimum necessary stimulus refers to the minimum level of engagement or interest a piece of content must generate to be considered for wider distribution by the algorithm. Content that does not reach this threshold will not go viral.

What is the concept of 'cuenta intoxicada' as discussed in the script?

'Cuenta intoxicada' or 'intoxicated account' refers to an Instagram profile that has a follower base that is not interested in the content being posted, thus preventing the account from reaching new audiences and growing.

Why does the speaker argue that having a large number of followers might be detrimental to growth on Instagram?

Having a large number of followers can limit growth because the new algorithm prioritizes showing content to a random audience over followers. If the content does not resonate with this random audience, it will not reach a wider audience, regardless of the number of followers.

What is the importance of the 'ratio de interés' or 'interest rate' in the context of the Instagram algorithm?

The 'ratio de interés' is crucial as it represents the relationship between the number of people shown the content and the number of people who engage with it. A higher interest rate indicates that the content is more likely to be shown to a larger audience and potentially go viral.

How does the speaker suggest one should approach content creation on Instagram given the new algorithm?

The speaker advises focusing on creating high-quality content that can engage a random audience, rather than just followers, and to concentrate on a smaller volume of content to increase the chances of it going viral based on the 'ratio de interés'.